The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin
Device Mockup is a comprehensive library designed for designers and marketers in need of high-quality, versatile mockups. Our extensive collection includes a wide variety of mockups for phones, laptops, tablets, including MacBooks, iPhones, iPads, iMacs, Studio Displays, and Android devices. With Device Mockup, you can easily present your designs in a realistic and professional way, making your presentations, portfolios, and marketing materials stand out.
Device Mockup is a comprehensive library designed for designers and marketers in need of high-quality, versatile mockups. Our extensive collection includes a wide variety of mockups for phones, laptops, tablets, including MacBooks, iPhones, iPads, iMacs, Studio Displays, and Android devices. With Device Mockup, you can easily present your designs in a realistic and professional way, making your presentations, portfolios, and marketing materials stand out.
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
iColoring creates and prints custom coloring pages for free with the AI coloring pages generator. Key Features 1. Text to color: iColoring turns text into unique coloring pages, generating distinctive coloring books for creative projects and educational institutions. 2. Design by AI: By inputting specific text, users get their coloring page with specified designs. This allows personalized messages or themes to be seamlessly integrated into the artwork, enhancing the overall experience. For instance, generate coloring pages featuring a specified logo for children in your educational institution. Benefits 1. Save more time: When you need to do a lot of similar designs, it helps you save a lot of time, especially for batch work or non-high quality work. 2. Generates more ideas: When designers run out of ideas, iColoring provides them with more inspiration and direction. Use Case 1. Help users quickly create coloring pages when their creative inspiration is exhausted. 2. Generate a coloring book with a specific theme for education.
The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!
Premier Boilerplates & Starter Kits for Developers Start Building with Ready-Made Templates and Grow Your Business Faster.
"The Bed of Procrustes" is a collection of aphorisms by Nassim Nicholas Taleb that distills his philosophical insights into short, thought-provoking statements. The title refers to the Greek myth of Procrustes, symbolizing the tendency to force things into unnatural conformity. Through these aphorisms, Taleb critiques modern society's flaws, biases, and misconceptions, offering a sharp, often humorous, commentary on topics ranging from knowledge and science to wealth and human behavior. This book is perfect for readers who enjoy deep, philosophical musings and appreciate Taleb's sharp wit and unconventional perspectives.
Allboilerplates is a directory of starter kits that helps people find boilerplate code for their tech stack. Head on over to allboilerplates.com to find the perfect boilerplate for you!
Small Business Web Design & Development. Fully Responsive, Professional Website Design – $0 Down, $9.99/month onwards.
"Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb is a groundbreaking exploration of systems and entities that thrive and grow stronger in the face of stress, volatility, and chaos. Taleb introduces the concept of "antifragility," which goes beyond resilience or robustness. Through a mix of philosophy, practical wisdom, and real-world examples, Taleb illustrates how embracing uncertainty and leveraging disorder can lead to success and innovation. This book is essential for anyone interested in risk management, personal development, and understanding how to benefit from uncertainty and change.
by Haruki Murakami. In this book, Murakami shares his thoughts and experiences about running and writing. He talks about how he started running in his 30s and how it became a big part of his life. Running helps him think and gives him ideas for his writing. The book is like a diary where Murakami writes about his runs, the races he joins, and how running affects his life and work. He also talks about getting older and how that changes his running. The book is not just for runners but for anyone who enjoys a good story about trying hard and not giving up.
A curated collection highlights the most popular writing tools, ranked according to user satisfaction and effectiveness. We've categorized these tools into four main segments: AI Writing Assistants & Generators, Plagiarism Checkers & AI Detectors, Copywriting Tools & Content Generators, and Book Writing & Creative Writing Tools. Each section is designed to help you find the right stack for your specific writing and copywriting needs.
"Fooled by Randomness" is a thought-provoking book by Nassim Nicholas Taleb that delves into the role of chance in our lives and how we often mistake random events for meaningful patterns. Through a mix of personal anecdotes, philosophical insights, and statistical analysis, Taleb explores how randomness affects the world of finance, business, and daily life. The book challenges readers to rethink their perceptions of success, failure, and the forces that drive outcomes. This book is ideal for readers interested in finance, probability, and the philosophical implications of randomness.